Warner Music Group and Polygon have announced a multi-year partnership with LGND to establish a new collaborative, digital collectible platform called LGND Music.
According to a Dec. 6 announcement, “select WMG artists” will be able to launch digital collectibles and connect their fans to “special content and experiences.”
This collaborative announcement follows on from the WMG and OpenSea partnership announced on Sept. 29, and only further adds to the narrative of big labels receiving preferential treatment not offered to all other creators.
With this partnership, select @warnermusic artists will launch their digital collectibles & connect fans with special content & experiences✨
— LGND Music (@Lgnd_Music) December 6, 2022
The collaborative LGND Music platform will offer “a seamless, easy-to use on-ramp where users can easily buy, own & collect music from all their favorite artists.”
LGND Music is set to launch in Jan. 2023, and will collaborate with leading dance label, Spinnin’ Records.